One key challenge was to match the tone and pace of the original brand introduction video created by a different agency. To maintain consistency, we carefully studied the previous video, ensuring the same emotional depth, family-oriented messaging, and visual continuity were carried through this new video. Another challenge was to effectively balance the promotional elements with a narrative that felt natural and engaging, rather than sales-focused.

Target Audience:

• Primary Audience: Men and outdoor enthusiasts who enjoy grilling, camping, and spending time outside.
• Secondary Audience: Families who value spending quality time together, whether in their backyards or during outdoor adventures.

The video appeals to those who enjoy the tradition of outdoor grilling and are looking for innovative, safe products to enhance their family experiences

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The goal was to evoke a cozy family feeling and increase brand awareness by aligning both brands around their shared values of family, outdoor adventure, and creating memorable experiences. The video sought to emotionally connect with audiences, encouraging them to choose products that bring families together, whether for grilling or sitting around a bonfire.

We crafted a storytelling-focused video that evoked a cozy family atmosphere. The video showcased how the two brands, both known for bringing people together outdoors, seamlessly align to offer customers a unique experience. Using warm tones and engaging visuals, we featured families enjoying Coleman grills alongside CityBonfires to convey the emotional value of shared moments.

Video Structure Highlights:

Opening: Warm visuals of a family backyard scene during golden hour. Chris and Mike introduce themselves alongside the Coleman grill and a glowing City Bonfire, immediately setting the tone for a family-friendly, outdoor experience.

Brand History & Values: Historical footage and imagery of Coleman’s long-standing role in outdoor adventures, connected with the CityBonfires origin story, where both brands started small and grew with a mission to bring families together.

Product Showcase: Close-up shots of the latest Coleman grill and City Bonfire, highlighting ease of use, family interaction, and the safety of their products.‍

Emotional Appeal: Families are seen enjoying time together, cooking, and toasting marshmallows, blending nostalgia with modern conveniences.

Closing: The final shot shows multiple families around the grill and fire, under a starry night, reinforcing the theme of community and quality time.

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